About octave-me.com

New Bellbird Apparel Reinventing Retailing History.

Welcome to octave-me.com, home to the UAE’s most happening online shopping site for fashion, footwear and accessories. We are here to serve as your stepping stone towards keeping your wardrobe fresh, fun and fabulous, with the latest products from Octave.

New Bellbird Apparel owns and operates this Website. This document governs your relationship with www.octave-me.com (Octave).

Octave established in 1991 in the north of India, Octave offers a premium range of business casual wear at the best prices and is now one of the world’s leading international retailer of men’s fashion.

As an established global brand, Octave strives to fulfil brand promises of premium range of modern smart casual clothes. Octave committed to deliver flawless design and timeless quality and supreme versatility. Designers at octave always keep updated with international trend and translate into Octave wear almost immediately.

Octave as being a fashion brand that avoids all the fangled fabrics and sticks to 100% cotton and that makes brand stand out. Octave purchases yarn and translate into the final product under the supervision of a special team to ensure 100% customers satisfaction.

Octave, delivers a full range of men’s casual clothing such as flat knitted T-shirts, sweaters, Coats, jackets, shirts, hoodies, cardigans, essential tees, shorts, track pants, trousers and of course it’s very special Jeans. Octave being the finest casual clothing brand in South Asia and MENA region and on customer’s demand Octave has introduced DEUS label for premium quality formal wear, footwear and accessories. The designers at Deus meets all the quality and fashion requirements of the Octave.

Deus convey a full range of formal wear such as suits, blazer, formal shirts, formal trousers, footwear such as casual and formal shoes made of 100% genuine leather, slippers, leather chappals, sandals and range of accessories such as tie, socks, leather wallet, caps and leather belts.

Octave has grown from its single store in India to over 150 stores across India, UAE, Bahrain, Qatar, Kenya and seeks more growth through expansion.

Octave in MENA & CIS region:

Octave was introduced in the middle east in 1995 under flagship of New Bellbird Apparel with its first store in the MENA at Meena Bazaar, Bur Dubai. Octave now operates its own 15 showrooms in MENA and exports in CIS countries. Octave now in process to expand its market in KSA and Kuwait.


To provide fashionable and sustainable clothes for Customers satisfaction.


To provide quality products at an affordable price.


  • Quality
  • Product Differentiation.
  • Small quantity production.
  • Innovation
  • World class service.


The USP of the brand is to consistently provide its customers:

  • Quality product and timeless designs.
  • Great customer service & satisfaction.
  • Highly efficient & friendly staff.
  • Additional service – Alteration and exchange policy.
  • Wide collection of clothing, footwear and accessories.
  • Accessible strategic locations.